Instagram is a great platform to amplify brand activities and make them more appealing among audiences.
But, there is a significant difference between visualizing and achieving, you would need to improve your organic Instagram content.
Here is how you should do it?
BTA explains you the ways to bring better content ideas and greater audience interaction.
This article brings an idea about how to plan, create, and optimize your business content for Instagram.
1. Ways to Create a Content Theme for Your Instagram Profile
The first step to run a well-accomplished Instagram account is to plan the content beforehand. Begin with defining the look and feel of your business account.
Create an aesthetic theme for and prefers these points,
- Filters to apply to your images
- Type of content to post
Your Instagram visual content style should showcase your brand. You can create the right content style for your business, you need to answer the following questions-
What colors do you want people to connect with your brand?
What types of content do you want to post?
What filters will you use?
2. How to Plan Your Instagram Content for Your Business
Once you’ve come to know how your Instagram profile should look visually, you can start planning your content. Before trying or considering diverse kinds of content, think about what you want to accomplish with your Instagram marketing. Set your goals before you choose your content type as it informs the content you publish on Instagram.
Also, consider the time you want to give to your Instagram account.
If you’re on a small or medium-size budget, you might have to hire a full-time social media marketer. Practically, you won’t like to dedicate a lot of time to Instagram, so ensure how much time you can allot to Instagram so that you know how many posts you can reasonably handle every day.
Plan Your Instagram Publishing Calendar
Now, plan about the mix of content you’ll be publishing every day on your Instagram account. Make your profile interesting and interactive by posting a variety of content.
3. How to Schedule Your Business Instagram Content
Once your content is ready, schedule them on your Instagram posts to ensure you’re publishing new content regularly.
There are many posts on the web regarding the best times to post on social media, including Instagram. But, the fact is, the right times for you to post depend on your audience. To know the best time to post on Instagram is to start posting and carefully tracking your results.
4. How to Optimize Your Business Instagram Content
Once you curate a good schedule and nice content to post, how do you further sharpen your results on Instagram? Here are a few ways to increase reach, boost engagement and grow your following.
Add Relevant Hashtags
When you’re going to improve your Instagram profile, hashtags are one of the finest resources to use. The right hashtags help you reach a broader audience and attract more followers.