Here are the steps to start with for setting up Facebook Analytics-
Integrate Data Sources into Facebook Analytics
Go to Facebook Business Manager and then to the Analytics platform in the Measure & Report section, or download a separate Facebook Analytics mobile app (Android and iOS).
In the Analytical section, choose your desired event sources to analyze. An event source is an entity where Facebook can draw data and includes apps, pages, and pixels.
To monitor the group of sources and channels, choose the checkboxes for the event source to be tracked.
After this, click on Create Group on the right.
The data from these sources were then collected and shown on the Overview tab.
Build a Tracking Dashboard in Facebook Analytics
Before the event of the dashboard, set up Filter all data and information before the event of dashboard comes up.
In the left navigation, click on the Dashboards tab and then the Create Dashboard button.
In the pop-up box shown, type a name for your dashboard. If you want your team to view this, turn on Dashboard Visibility.
After that, click Get Started.
Then add the data you want to track on your dashboard and make charts and add filters that are related to your business.
Choose the sort of event you want to track by clicking on Events. After that, add filters to include or exclude some conditions, for instance, all website visitors referred from Facebook.
In the next step, choose any additional time or source filters and click on Save to add it to the Dashboard.
Repeat it, you’ve added and filtered all the data you want to show on your custom dashboard.
Analytics Funnel to Track User Behavior
To create a funnel,
Click on Activity, then on Funnels in the left navigation.
Then click to Create Funnel appearing on the right side. After that, add the first step of the funnel to be tracked by selecting it from the drop-down menu.
In the next step, click on the plus sign appearing to the right of the first selected event and select the next part of the funnel.
Repeat this process as many times as essential to track all of the events in your funnel.
When the funnel steps are complete, click on the three dots icon on the right and choose Save. After that, name your funnel and click on Save.
Build a Cohort to Track Customer Behavior Trends
To create a Cohort, first, understand what it stands for and its purpose. A cohort is a group of people who execute the same activity. It provides you the authority o view repeat purchases, how people engage or are retained by your site, and how often they revisit.
Steps for Cohort Creation-
- Click on Activity.
- Click on Cohorts
- Click on Create Cohort.
Now you can include filters and refine the information you want to see. Your cohort information will display audience retention from week to week.
Create a Journey
For creating journeys to map out coverall customer performance, here are the steps-
- Go to Activity
- Choose Journeys.
Choose the conversion event and time to be tracked from the drop-down menu appearing on the right.
After choosing the conversion event and timeframe, you can start populating information about the possibility that happened during that customer journey, like when they begin and end and others.
Journeys can help in tracking action that runs through different channels.
Share Access of Your Facebook Analytics to Your Team
You can change your analytics dashboard with your team and are required to give access to the event source group in Business Manager.
- Go to Business Settings.
- Open the Data Sources.
- Then employ the Add People function to assign access to your team.