Email Marketing is the all new tradition to promote a brand and a perfect option to initiate Marketing. Join us to know details of email writing and sales techniques. Enjoy access to virtual labs exclusively with this course.
Email Marketing is the all new tradition to promote a brand and a perfect option to initiate Marketing. Join us to know details of email writing and sales techniques. Enjoy access to virtual labs exclusively with this course.
– What is email marketing?
– How email works?
– Challenges faced in sending bulk emails
– How to overcome these challenges?
– Types of email marketing- Opt-in & bulk emailing
– What is opt-in email marketing?
– Setting up an email marketing account
– Best platforms to do opt-in email marketing
– Setting up lists & web form
– Creating a broadcast email What are autoresponders?
– Setting up autoresponders
– How to do bulk emailing?
– Best practices to send bulk emails
– Tricks to land in the inbox instead of the spam folder
– Tricks to land in the inbox instead of the spam folder
– Top email marketing software & a glimpse of how to use them
– Improving ROI with A/B testing
– Personalisation – It’s not about first or last name. It’s all about relevant content
