To become a pro marketing agent, a proper understanding of Google Analytics is a must. Join our course right now to become a Google-certified expert and work efficiently.
To become a pro marketing agent, a proper understanding of Google Analytics is a must. Join our course right now to become a Google-certified expert and work efficiently.
– Introduction to Google Analytics
– How Google analytics works
– Understanding Google analytics account structure
– Understanding Google analytics insights
– Understanding cookie tracking
– Types of cookie tracking used by Google analytics
– Starting with Google analytics
– How to set up analytics account
– How to add analytics code in website
– Understanding goals and conversions
– How to setup goals
– Understanding different types of goals
– Understanding bounce & bounce rate
– Difference between exit rate & bounce rate
– How to reduce bounce rate
– How to set up funnels in goals
– Importance of funnels
– How to integrate AdWords and analytics account
– Benefits of integrating AdWords & analytics
– Measuring performance of marketing campaigns via Google analytics
– What is link tagging
– How to set up link tagging
– Understanding filters & segments
– How to set up filters & segments
– How to view customized reports
– Monitoring traffic sources
– Monitoring traffic behavior
– Taking corrective actions if required.
