Enroll in this course right now to avail quality learning opportunities and Google certification right away. This course offers practical training to add up to your skills.
Enroll in this course right now to avail quality learning opportunities and Google certification right away. This course offers practical training to add up to your skills.
– Google AdWords Overview
– Understanding inorganic search results
– Introduction to Google AdWords & PPC advertising
– Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google AdWords account
– Understanding AdWords account structure,
– Campaigns, Adgroups, Ads, Keywords, etc.
– Types of Advertising campaigns- Search, Display, Shopping & video
– Difference between search & display campaign
– Understanding AdWords Algorithm
– How does AdWords rank ads
– Understanding AdWords algorithm (adrank) in detail with examples What is quality score
– Why quality score is important What is CTR?
– Why CTR is important?
– Understanding bids
– Creating Search Campaigns
– Types of Search Campaigns – Standard, All features, dynamic search & product listing
– Google merchant center. Creating our 1st search campaign
– Doing campaign level settings
– Understanding location targeting
– Different types of location targeting
– What is bidding strategy?
– Understanding different types of bid strategy: Manual Auto
– Advanced level bid strategies
– Enhanced CPC
– CPA
– What are flexible bidding strategies?
– Understanding flexible bidding strategy
– Pros & Cons of different bid strategies
– Understanding ad-extensions
– Types of ad-extensions
– Adding ad-extensions in our campaign
– Creating adgroups
– Finding relevant adgroups options using tools
– Creating adgroups using tool
– Understanding keywords
– Finding relevant keywords
– Adding keywords in ad-group,
– Using keyword planner tool
– Understanding types of keywords
– Board, Phrase, exact, synonym & negative
– Examples of types of keywords
– Pros and cons of diff. types of keywords
– Creating ads
– Understanding ad metrics
– Display & destination URL
– How to write a compelling ad copy
– Best & worst examples of ads Creating ads
– Tracking Performance/Conversion
– What is conversion tracking?
– Why is it important
– How to set up conversion tracking
– Adding tracking code in your website
– Checking conversion stats
– Optimizing Search Campaigns
– How to optimize campaigns at the time of creation?
– Optimizing campaign via adgroups
– importance of m ization
– How to increase CTR
– importance of quality score in optimization
– How to increase quality score Importance of negative keywords in optimization
– Evaluating campaign stars
– Optimizing with conversion report
– Optimizing with keywords
– Optimizing performing keywords
– Optimizing non-performing keywords
– How to decrease CPC
– Analyzing your competitor’s performance
– Creating Display Campaign
– Types of display campaigns All features, Mobile app Remarketing, Engagement
– Creating 18 display campaign
– Difference in search & display campaign settings
– Doing campaign-level settings
– Understanding CPM Did strategy
– Advance settings
– Ad-scheduling
– Ad-delivery
– Understanding ads placement
– Creating diff. adgroups
– Using display planner tool
– Finding relevant websites for ads placement
– Creating text ads ‘ Creating banner
– ads using tools
– Uploading banner ads
– Optimizing Display Campaign
– Remarketing
– What is remarketing?
– Setting up remarketing campaign
– Creating Remarketing lists
– Advanced Level list creation
– Custom audience
