Gone are the days when traditional Marketing was the only way out. Today we have a variety of options to advertise our product and promote our brand. Social media marketing is one of the most significant advertising spaces right now.
For specific SEO ranking, SMM is must and enroll in this course for more details.
– What is social media?
– Understanding the existing Social Media paradigms & psychology
– How social media marketing is different than others
– Forms of Internet marketing
– Facebook marketing
– Understanding Facebook marketing
– Practical session 1
– Creating Facebook page
– Uploading contacts for invitation
– Exercise on fan page wall posting
– Increasing fans on fan page
– How to do marketing on fan page (with examples)
– Fan engagement
– Important apps to do fan page marketing
– Facebook advertising
– Types of Facebook advertising
– Best practices for Facebook advertising
– Understanding Facebook best practices
– Understanding edge rank and art of engagement,
– Practical Session 2
– Creating Facebook advertising campaign
– Targeting in ad campaign
– Payment module-CPC vs CPM vs CPA,
– Setting up conversion tracking
– Using power editor tool for adv.
– Advance Facebook advertising using tools like Qwaya
– Social Media Marketing
– What is Google Panda Algorithm?
– What is Google Penguin?
– What is Google EMD Update?
– How to save your site from Google Panda, Penguin and EMD Update
– How to recover your site from Panda, Penguin and EMD
